Have you ever been on a site visit, assessing a property for a new design/build job or maintenance contract, and noticed an expensive mistake lurking behind the flower bed? Tree-related risks come in many forms:
- Mature trees who may have outgrown their original site.
- An aging oak tree rotting from the inside out, waiting to crash at the next heavy rainfall.
- A never-before-pruned tree that would be fine where it is, if only it was pruned properly.
This is where property owners need the help of professional arborists. There is a need to assess before making a choice about a tree. Whether the tree remains intact or needs to be cut down, the choice is an expensive one. And often, this choice may effect more than just the homeowner, property manager, or the tree itself.
That's where Joshua Horwitz comes in. He founded a company called Xylo Logics that uses advanced technology to provide an accurate tree health assessment -- helping you and your client decide: what's the future of this tree?
Xylo Logics is committed to assisting communities, homeowners, and any steward of land and trees in understanding and managing the impact of their trees. Utilizing cutting-edge imaging and diagnostic techniques, they deliver comprehensive tree assessments that empower clients to make informed decisions, mitigate potential hazards, and promote sustainable tree care.
The goal is to bridge the gap between tree science and practical risk and health management—making the unseen visible to safeguard people, property, and the environment.
Read on to discover Joshua's background.

My first job in the green industry was…
Arborguard, 2014, dragging brush as an aspiring climber.
The biggest challenge in my career has been…
Caring for the Redwoods in northern California.
The people who have influenced my career are…
My mom, other arborists, and a protege who started a company at 22 (I started at 32).
My biggest career success so far has been…
Obtaining city contracts.
If I had it to do over again, I would…
have started out on my own a little sooner than later. But, as it turns out the timing of it all for me was perfect.
The thing I like most about my career is…..
The new puzzle each job brings and the ways I have to employ various solutions and problem solving skills.
My least favorite part of my job is…
Having to go to bed; in order be rested for more tree care the next day.
One piece of advice I would give to someone entering the green industry today is…
Do not be afraid to ask questions and think of safe, new ways of approaching the problems you encounter.
The one thing most responsible for my success is…
The continued support, encouragement and mentorship from my peers and colleagues who have more time spent in the industry and are willing to pass it forward.
If I could change careers, just for a month, I would…
I actually did this once, worked in an office as an administrative assistant for Insurance Defense Lawyers. So, I wouldn’t.
One thing that really annoys me is…
No comment - I’m a chill dude.
When I’m not working, I like to…
Race drones, find restaurants, read or go to hot yoga.
Joshua is a member of the International Society of Arboriculture (ISA), the Georgia Arborists Association, and the Georgia Urban Ag Council.
Contact info:
Address: 541 Tenth Street SW, 2276, Atlanta, Georgia 30318
Phone: +1 404-716-8762
Email: [email protected]
Web: www.xylologics.com
