Kriston Sellier
Kriston Sellier is the CEO of id8, a full service, award-winning design firm in Atlanta, founded in 2000. Kriston helps clients relate their business goals to tangible design solutions that position them for success. id8 works hand-in-hand with every client to identify clear business goals—from generating leads, to improving customer service, to positioning for expansion—and deliver design solutions that will be an integral part of meeting those goals.
More Than a Makeover: Why Brand Research Matters in Landscaping
Most landscaping companies do not recognize a brand problem right away. It becomes obvious over time through the symptoms: price pressure, unpredictable sales, longer sales cycles, confusion about what your…
When Growth Breaks Your Brand: The Hidden Risk of Outgrowing Your Identity
By Kriston Sellier, President of id8 Many landscaping companies do not stall because demand disappears. Growth slows when the business evolves faster than the brand. A company that began as…
Not Just Another Lawn Service: Why Differentiation is Everything in Landscaping
Landscaping is a tough, crowded space. Everyone has a mower, a truck, and a price. What most companies do not have is a clear, confident brand that shows why they…